Daily Rules, Proposed Rules, and Notices of the Federal Government
All responses to this notice will be summarized and included in the request for Office of Management and Budget (OMB) approval. All comments will also become a matter of public record.
Educational messages and materials in support of the Dietary Guidelines for Americans and Food Guide Pyramid, including those targeted to preventing obesity, will be developed by the Center for Nutrition Policy and Promotion. These will include:
1. The 2005 editions of the bulletin Nutrition and Your Health: Dietary Guidelines for Americans and the brochure Using the Dietary Guidelines for Americans;
2. An updated Food Guide Pyramid graphical representation, poster, and supportive educational materials;
3. Nutrition education and Internet-based materials to help combat overweight and obesity in America. The initial phase of this campaign will target women 20 to 40 years old, with a special emphasis on low-income women.
The materials for these initiatives will be tested using qualitative consumer research techniques, which may include focus groups, qualitative interviews, and Web-based surveys. Participants in the testing will provide information regarding the clarity, understandability, and acceptability of the messages and materials during the developmental process and during the final product development stage.