Daily Rules, Proposed Rules, and Notices of the Federal Government
The FAS allocates funds in a manner that effectively supports the strategic decision-making initiatives of the Government Performance and Results Act (GPRA) of 1993 and the USDA's Food and Agricultural Policy (FAP). In deciding whether a proposed project will contribute to the effective creation, expansion, or maintenance of foreign markets, the FAS seeks to identify a clear, long-term agricultural trade strategy, and a program effectiveness time line against which results can be measured at specific intervals using quantifiable product or country goals. The FAS also considers the extent to which a proposed project targets markets with the greatest growth potential. These factors are part of the FAS resource allocation strategy to fund applicants who can demonstrate performance and address the objectives of the GPRA and FAP.
Under the MAP, the CCC enters into agreements with eligible participants to share the costs of certain overseas marketing and promotion activities. MAP participants may receive assistance for generic or brand promotion activities. The program generally operates on a reimbursement basis.
The degree of commitment of an applicant to the promotional strategies contained in its application, as represented by the agreed cost share contributions specified therein, is considered by the FAS when determining which applications will be approved for funding. Cost-share may be actual cash invested or in-kind contributions, such as professional staff time spent on design and execution of activities. The MAP regulations, in section 1485.13(c), provide detailed discussion of eligible and ineligible cost-share contributions.
Applicants planning to use the Internet-based system must contact the FAS/Program Policy Staff on (202) 720-4327 to obtain site access information. The Internet-based application, including a help file containing step-by-
Applicants who choose to submit applications on a compact disk can obtain an application format by contacting the Program Policy Staff on (202) 720-4327.
An applicant may request a DUNS number at no cost by calling the dedicated toll-free DUNS number request line at 1-866-705-5711.
Incomplete applications and applications which do not otherwise conform to this announcement will not be accepted for review.
The FAS administers various other agricultural export assistance programs including the Foreign Market Development Cooperator (Cooperator) program, Cochran Fellowships, the Emerging Markets Program, the Quality Samples Program, the Technical Assistance for Specialty Crops program, and several Export Credit Guarantee programs. Any organization that is not interested in applying for the MAP, but would like to request assistance through one of the other programs mentioned, should contact the Program Policy Staff on (202) 720-4327.
All applications on compact disc (with two accompanying paper copies and a signed certification statement) and any other form of application must be received by 5 p.m. Eastern Daylight Time, August 15, 2008, at the following address:
Hand Delivery (including FedEx, DHL, UPS, etc.): U.S. Department of Agriculture, Foreign Agricultural Service, Program Policy Staff, Portals Office Building, Suite 400, 1250 Maryland Ave., SW., Washington, DC 20024.
(1) Phase 1—Sufficiency Review and FAS Divisional Review:
Applications received by the closing date will be reviewed by the FAS to determine the eligibility of the applicants and the completeness of the applications. These requirements appear at sections 1485.12 and 1485.13 of the MAP regulations. Applications that meet the requirements then will be further evaluated by the proper Commodity Branch in FAS' Market Development and Grants Management Division. The Commodity Branch will review each application against the criteria listed in section 1485.14 of the MAP regulations. The purpose of this review is to identify meritorious proposals and to recommend an appropriate funding level for each application based upon these criteria.
(2) Phase 2—Competitive Review:
Meritorious applications then will be passed on to the Office of the Deputy Administrator, Office of Trade Programs, for the purpose of allocating available funds among the applicants. Applications will compete for funds on the basis of the following allocation criteria (the number in parentheses represents a percentage weight factor):
(a) Applicant's Contribution Level (40)
• The applicant's 4-year average share (2005-2009) of all contributions (cash and goods and services provided by U.S. entities in support of overseas marketing and promotion activities) compared to;
• The applicant's 4-year average share (2005-2009) of the funding level for all MAP participants.
(b) Past Performance (30)
• The 3-year average share (2005-2007) of the value of exports promoted by the applicant compared to;
• The applicant's 2-year average share (2007-2008) of the funding level for all MAP applicants plus, for those groups participating in the Cooperator program and, the 2-year average share (2007-2008) of Cooperator marketing plan budgets.
(c) Projected Export Goals (15)
• The total dollar value of projected exports promoted by the applicant for 2009 compared to;
• The applicant's requested funding level;
(d) Accuracy of Past Projections (15)
• Actual exports for 2007 as reported in the 2009 MAP application compared to;
• Past projections of exports for 2007 as specified in the 2007 MAP application.
The Commodity Branches' recommended funding levels for each applicant are converted to percentages of the total MAP funds available then multiplied by each weight factor as described above to determine the amount of funds allocated to each applicant.
For additional information and assistance, contact the Program Policy Staff, Foreign Agricultural Service, U.S. Department of Agriculture, Portals Office Building, Suite 400, 1250 Maryland Avenue, SW., Washington, DC 20024, phone: (202) 720-4327, fax: (202) 720-9361, e-mail: