An agency may not conduct or sponsor a collection of information unless the collection of information displays a currently valid OMB control number and the agency informs potential persons who are to respond to the collection of information that such persons are not required to respond to the collection of information unless it displays a currently valid OMB control number.Food and Nutrition Service
Title:Generic Clearance for the Development of Nutrition Education Messages and Products for the General Public.
OMB Control Number:0584-0523.
Summary of Collection:The Center for Nutrition Policy and Promotion (CNPP) of the U.S. Department of Agriculture conducts consumer research to identify key issues of concern related to understanding and use of theDietary Guidelines for Americans(DGA), as well as the tools and resources used to implement the Dietary Guidelines--previously known as theMyPyramidfood guidance system. TheDietary Guidelines,a primary source of dietary health information, are issued jointly by the USDA and Health and Human Services and serve as the cornerstone of Federal nutrition policy and form the basis for nutrition education efforts of these agencies. After the release of the 2010 DGA a new communication initiative built around USDA's newMyPlateicon, including the resources atChooseMyPlate.gov,was launched.MyPlateis a visual cue supported by Dietary Guidelines messages to help consumer make better food choices.
Need and Use of the Information:CNPP will collect information to develop practical and meaningful nutrition and physical activity guidance for Americans to help improve their health. The collected information will also be used to expand the knowledge base concerning how theDietary Guidelines for Americansrecommendations and messages supportingMyPlateare understood and how they can be used by consumers to improve balance of their food intake with physical energy expenditure for good health. If this information is not collected, USDA's ability to incorporate messages and materials that are practical, meaningful, and relevant for the intended audience in any proposed update of the Dietary Guidelines for Americans or related resources atChoosemyplate.govwill be impaired.
Description of Respondents:Individuals or households.
Number of Respondents:57,000.
Frequency of Responses:Reporting: Other (as desired).
Total Burden Hours:12,004.